Theory and Practice of Visual Communication

We define the Theory & Practice of Visual Communication working space as a platform on which tensions between theoretical and creative or aesthetic-material practices are interrogated. A transdisciplinary project of this type begins by harnessing the boundaries between 'theory and practice' – and by undermining them. It is therefore necessary to question their differences and likewise to emphasize them, and it does all this to support students at the Kunsthochschule Kassel, especially those studying Visual Communication, as cultural producers, as cultural authors, to open a space for experiment and research and to do this in a transdisciplinary manner between texts and visualities/aesthetic materialities. It urges them to take an interest both in the material/physical/corporeal/spatial context and in the cultural context of their projects in order to develop challenging aesthetics and analytics.

With regard to the space between theory & practice of Visual Communication, this means emphasizing the experimental (open-ended!), encouraging processes of learning and unlearning, paying attention to what this materiality can and that materiality cannot do, what is lost by choosing this tool and won by choosing a different one and, generally, encouraging exploration and curiosity. It also entails teaching writing and text production, generally supporting students' discursive abilities, encouraging them, as cultural producers and as authors, in their idiosyncrasies and in their ability to work not only collaboratively, but also collectively.

The fundamental component of the Theory and Practice of Visual Communication platform is to discuss analytical and critical tools as provided by contemporary theoretical texts and productions that proceed in a similarly analytical manner. This field of visual and textual analysis and criticism emerges at the intersection of various traditions of thought: contemporary aesthetic theories, theories of hegemony, Marxist and anti-capitalist studies, the postcolonial, feminist, queer, black, transcultural and antiracist images and image critiques, psychoanalytical theories, film theories, cultural studies and visual culture.

The working space has been set up by Johanna Schaffer as Professor (since May 2012) and Mareike Bernien as Artistic Associate (since October 2012). Stefan Bast has been involved as a student assistant since May 2014.

Teachers

Schaffer, Johanna

Schaffer, Johanna

Professur für Theorie und Praxis der Visuellen Kommunikation

Johanna Schaffer ist seit Mai 2012 Professorin für die Theorie und Praxis der Visuellen Kommunikation an der Kunsthochschule Kassel. Sie arbeitet als Theoretikerin, die sich für die politischen Dimensionen ästhetischer Prozesse more…

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Benecke, Aline

Künstlerische Mitarbeiterin | Visuelle Kommunikation | Theorie & Praxis

Aline Benecke forscht und arbeitet künstlerisch zu Konstruktionen kultureller Identität, zu identitätspolitischen Fragen und zur politischen Relevanz des Visuellen. Sie interessiert sich in ihrer Arbeit für de- und postkoloniale more…

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Karabiyik, Ayfer

Gastprofessur | Theorie & Praxis der Visuellen Kommunikation

Ayfer Karabiyk is an artist and an early career scholar holding a PhD from Turkey’s well-known Mimar Sinan Fine Art University in Istanbul. Her work is engaged with the boundaries between art and science/academic practices and more…

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Nordbau
Raum: 0324

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