Data protection

The Kunsthochschule Kassel follows the same data protection regulations as the University of Kassel. In addition the Kunsthochschule Kassel uses the following analysis and software tools:

Matomo (formerly Piwik)
This website uses the open source web analysis service Matomo. Matomo uses so-called “cookies.” These are text data files that are saved on your computer and that allow us to analyze your usage of our website. To this end the information obtained by the cookie over the use of this website is saved on our server. The IP address is anonymized before storage. Matomo cookies remain on your end device until you delete them. The storage of Matomo cookies follows the standards of Art. 6 Abs. 1 lit. f DSGVO. The website owner has a legitimate interest in the anonymized analysis of user behavior for the purpose of optimizing both the offerings on the site as well as for advertisement. The information on the usage of this website obtained by the cookie will not be passed on to any third parties. You can prohibit the storing of cookies through the relevant preferences on your browser software; we advise, however, that in this case you may not be able to use all the functions of our websites to their full extent. If you do not consent to the storage and use of your data, you can deactivate storage and use here. In this case an opt-out cookie will be deposited in your browser that prohibits Matomo user data from being saved. If you delete your cookies, the Matomo opt-out cookie will also be deleted. The opt-out cookie must be activated again the next time you visit our website.

Newsletter / Newsletter data
If you would like to receive the newsletter offered on the website, we require an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. No further data is collected, or only on a voluntary basis. We use this data exclusively for sending the requested information and do not pass it on to third parties. The data entered in the newsletter registration form is processed exclusively on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can revoke your consent to the storage of the data, the e-mail address and its use for sending the newsletter at any time, for example via the "Unsubscribe" link in the newsletter. The legality of the data processing operations that have already taken place remains unaffected by the revocation. The data you provide us with for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and deleted after you unsubscribe from the newsletter. Data stored by us for other purposes (e.g. e-mail addresses for the member area) remain unaffected by this.

Newsletter2Go
This website uses Newsletter2Go to send newsletters. The provider is Sendinblue GmbH, Köpenicker Str. 126, 10179 Berlin, Germany. Newsletter2Go is a service with which, among other things, the sending of newsletters can be organized and analyzed. The data you enter for the purpose of subscribing to the newsletter is stored on Newsletter2Go's servers in Germany. If you do not wish to be analyzed by Newsletter2Go, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in every newsletter message. Please note the data protection provisions and general terms and conditions of Sendinblue GmbH.

Data analysis by Newsletter2Go
With the help of Newsletter2Go, we are able to analyze our newsletter campaigns. For example, we can see whether a newsletter message has been opened and which links have been clicked on. In this way, we can determine, among other things, which links were clicked on particularly often. We can also recognize whether certain previously defined actions were carried out after opening/clicking (conversion rate). For example, we can see whether you have made a purchase after clicking on the newsletter. Newsletter2Go also enables us to divide newsletter recipients into different categories ("clustering"). The newsletter recipients can be subdivided according to age, gender or place of residence, for example. In this way, the newsletters can be better adapted to the respective target groups.

Legal basis
Data processing is based on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time. The legality of the data processing operations that have already taken place remains unaffected by the revocation.

Storage period
The data you provide us with for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and deleted from both our servers and the servers of Newsletter2Go after you unsubscribe from the newsletter. Data stored by us for other purposes (e.g. e-mail addresses for the member area) remain unaffected by this. You can find more details in Newsletter2Go's privacy policy.

Conclusion of a contract for commissioned data processing
We have concluded a contract with Newsletter2Go in which we oblige Newsletter2Go to protect our customers' data and not to pass it on to third parties. This contract can be viewed here.

Further links:
www.uni-kassel.de/go/datenschutz
datenschutz.hessen.de